8.28.2017

WSJ: Apple Aiming to Use Steve Jobs Theater to Unveil New Products at September 12 Event

Apple will hold a product event on Tuesday, September 12, according to Dow Jones sources cited by The Wall Street Journal.

Apple is planning to use Steve Jobs Theater, but its construction timetable could affect the timing or location of the event, according to The Wall Street Journal.

In the past two years it has used San Francisco’s Bill Graham Civic Auditorium, but people close to the company say it is aiming to use the 1,000-seat Steve Jobs Theater on its new headquarters campus. That headquarters, however, isn’t yet finished, and its construction timetable could affect the timing or location of the event, those people said.

At the event, Apple is widely expected to unveil the so-called iPhone 8 with an OLED display alongside updated versions of the iPhone 7 and iPhone 7 Plus. Apple Watch Series 3 models and a new Apple TV with 4K video streaming capabilities are also expected.

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